TUSKER REWARDS ROYAL CUSTOMERS

So far the ongoing Tusker 50 milli ya mafans promotion has seen over 30 million Kenya shillings of prizes having been claimed and about 20 million shillings still to be won.
Speaking during a media briefing at K1 Klubhouse, Tusker Brand manager Wanyi Mwaura said that many more people like Mulwa were winning in the current promotion. Winners walk away with instant giveaways which include a free tusker, 200 shillings or 10,000 Kenya shillings.
“This competition is for our ma-fans, they are the people who toil hard for their money and with the current economic situation, it was our desire as a brand to reward many more people as compared to just a few.”
Mwaura describes Tusker as an iconic African Brand and undisputed leader in the alcoholic beverage industry, representing authentic African success that has won international acclaim.
“Tusker is a very social brand, it brings friends together and creates moments of laughter and appreciation of the hardworking Kenyan,” she added “We will endevaour to continue to celebrate our people.”

She adds that the chances of winning are very high and it is easy to enter. Just get your Tusker, look under the crown and sms the digits to 8737.
Thomas Thongori K1 Klubhouse Marketing Manager concurs with her, saying that many consumers have been winners in the competition and have been very excited. He adds that K1 has been in partnership with EABL for over 10 years and the benefits have been numerous with not only improved livelihood to the business but to also its employees.
He adds that many consumers had been redeeming their prizes.
As regards future plans, Tusker is focused on retaining its regional leadership and will continue its ruthless drive to meet consumers' needs. "Additionally, we will continue to develop and update the brand, its communication and activities in line with the consumer preferences.
Therefore continued research and innovation will continue into the future."

TUSKER MILLIONAIRES REWARDED

With over 21 million Kenya shillings worth of prizes having been won in the “Tusker 50 milli ya mafans” promotion and 29 million to go EABL hit the Nairobi bars with free goodies for their loyal consumers.
Bar activations were held over the weekend in selected pubs in Nairobi to create awareness of the ongoing “Tusker 50 milli ya mafans” promotion. From Tom Mboya street to Koinange Street, Nairobi west to Umoja EABL gave out T-shirts and free beer in the selected bar’s.

Tusker brand ambassadors armed with Vuvuzela’s and free beer surprised many bar revelers in Nairobi with the free give away’s. It was like a consolation prize to many football fans who watched their favorite African teams lose in the ongoing football tournament but EABL rewarded them with free beer and Merchandise.
Tusker brand ambassadors targeted Tusker drinkers watching Live Matches at the areas, by inviting them to participate in a lucky draw where they won various giveaways. Not only did this drive usage of the brand but increased awareness and leveraged the Tusker 50 milli ya mafans promotion which is currently running.

According to the Tusker Brand Manager, Wanyi Mwaura "We expect to reward many more of our consumers in the coming weeks as the promotion stocks are already out in the trade." She said the promotion is open and transparent adding there were more chances still open to win.
The promotion intends for Tusker to engage with its loyal consumers all over the country.