MADTRAXX GETS SONY DEAL

Rapper Madtraxx has bagged a lucrative music deal that will see his music distributed to the rest of the world on online music stores.
The ‘Big Deal’ singer has been signed to Rockstar 4000 Music Entertainment who have partnered with Sony.
The deal with Rockstar 4000 begins this month and will see multi-talented producer, DJ and Emcee Madtraxx in an historic, exclusive worldwide digital distribution deal, having his music made available commercially to a global audience.
"It's not a surprise that this was the natural progression of my career," Madtraxx said, "It's all about progression, watch this space!” The only promises Madtraxx can make is good music for his fans, "The rest, even I can't tell," he says when asked what to expect from him in future.
“Madtraxx is not just an overall great entertainer but producer and has emerged from strength to strength over the last few years, from his roots as key member of the hugely popular and successful Code RED outfit and now taking over the airwaves as Madtraxx. The future with this truly multi-talented Rockstar is sure to be rockin,” said the CEO and Founder of Rockstar 4000, Jandre Louw.

KENYAN RAPPERS CAMEO ON MTV SERIES

Ten Kenyan rappers will be part of the MTV Staying Alive Ignite TV series dubbed Shuga. The three from P Unit, Nonini, Nameless, Juliani, Jimmy Gait, Madtraxx and DJ Adrian have all made cameo appearances in the drama series.
P Unit and Nonini play friends of lead character Skola (played by David Omwange), appearing in scenes where they hang out in a parking lot with Skola, his buddy Kennedy (Antony Mwangi) and Sindi (Valerie Kimani) and indulge in a little freestyling.
Triple-MTV Africa Music Awards with Zain nominee Nameless features in a nightclub scene shot while radio and club favourite DJ Adrian puts in some hot deck action during the same scene. Both Nameless and DJ Adrian agreed to do the shoot because of their personal commitment to promoting safe sex.
Gospel singer Jimmy Gait appears as himself in a gospel choir scene in which he freestyles a song that he wrote on set – a moving track entitled “Just Let Him Know” - which ultimately encourages Eva Kanyang’onda’s character, Virginia to reveal her most intimate secret.
Madtraxx features in a powerful scene where he appears as a guest (playing himself) on Skola’s radio show, Campus Radio, discussing condoms and safe sex.
Juliani appears in a cameo role as a student pitching for a job, rapping a verse from his hit song Biceps during his pitch.
Funded by MTV Staying Alive, PEPFAR, HIV-Free Generation and UNICEF, the series is to motivate sexually active youth and young adults under 25 to modify their sexual behaviour. It will premiere on MTV base (DStv Channel 322) and on terrestrial TV stations Citizen TV and Nation TV in November 2009.